Latest News - Industry - Top Headlines http://archive.financialexpress.com/index.php Mon, 24 Nov 2014 11:51:21 GMT FinancialExpress.com financialexpress.com http://static.expressindia.com/frontend/fe/images/fe_logo.jpg The Financial Express logo http://archive.financialexpress.com/index.php Feed provided by financialexpress.com Consumers always have the ability to surprise marketers: Arvind RP, Kaya http://archive.financialexpress.com/news/consumers-always-have-the-ability-to-surprise-marketers-arvind-rp-kaya/1304021/ http://archive.financialexpress.com/news/consumers-always-have-the-ability-to-surprise-marketers-arvind-rp-kaya/1304021/ Tue, 04 Nov 2014 00:02:51 GMT Tue, 04 Nov 2014 00:02:51 GMTAfter hours with Arvind RP, VP and Head - Marketing and Product Retail, Kaya. Tata DoCoMo Open Up ad camapign: Agony and Ecstasy http://archive.financialexpress.com/news/tata-docomo-open-up-ad-camapign-agony-and-ecstasy/1304020/ http://archive.financialexpress.com/news/tata-docomo-open-up-ad-camapign-agony-and-ecstasy/1304020/ Tue, 04 Nov 2014 00:00:54 GMT Tue, 04 Nov 2014 00:00:54 GMTTata DoCoMo hits the nail on the head with this ad on the youth who live for a 'Like' on Facebook... An Ad-renaline Rush http://archive.financialexpress.com/news/an-adrenaline-rush/1304019/ http://archive.financialexpress.com/news/an-adrenaline-rush/1304019/ Mon, 03 Nov 2014 23:58:35 GMT Mon, 03 Nov 2014 23:58:35 GMTIt's been raining e-commerce ads this festive season with brands going full throttle on television... 'Traditional processes of creating video content do not work anymore' http://archive.financialexpress.com/news/traditional-processes-of-creating-video-content-do-not-work-anymore/1304017/ http://archive.financialexpress.com/news/traditional-processes-of-creating-video-content-do-not-work-anymore/1304017/ Mon, 03 Nov 2014 23:52:14 GMT Mon, 03 Nov 2014 23:52:14 GMTMofilm, a UK-headquartered video content creation company, first came... The Gate Crashers http://archive.financialexpress.com/news/the-gate-crashers/1304016/ http://archive.financialexpress.com/news/the-gate-crashers/1304016/ Mon, 03 Nov 2014 23:49:02 GMT Mon, 03 Nov 2014 23:49:02 GMTAmbush marketing is not a new phenomena but the advent of social media has given it a new spin. Brands are taking to the digital platform to create a buzz with customers joining in Govt, biz leaders to attend India Global Forum http://archive.financialexpress.com/news/govt-biz-leaders-to-attend-india-global-forum/1304015/ http://archive.financialexpress.com/news/govt-biz-leaders-to-attend-india-global-forum/1304015/ Mon, 03 Nov 2014 22:42:01 GMT Mon, 03 Nov 2014 22:42:01 GMTSenior Japanese government representatives will be the star speakers, along with senior ministers... Analytics for effective decision making http://archive.financialexpress.com/news/analytics-for-effective-decision-making/1303771/ http://archive.financialexpress.com/news/analytics-for-effective-decision-making/1303771/ Sun, 02 Nov 2014 20:46:05 GMT Sun, 02 Nov 2014 20:46:05 GMTConsider the following situation. The store manager of a large retail store checks an app in the smartphone, first thing in the morning. Google, Apple world's most 'in-demand' employers: LinkedIn http://archive.financialexpress.com/news/google-apple-worlds-most-indemand-employers-linkedin/1303705/ http://archive.financialexpress.com/news/google-apple-worlds-most-indemand-employers-linkedin/1303705/ Sun, 02 Nov 2014 08:36:04 GMT Sun, 02 Nov 2014 08:36:04 GMTGoogle is the world's most sought after employer in the world, followed by Apple... Richard Branson says space dream lives on, vows safety paramount http://archive.financialexpress.com/news/richard-branson-says-space-dream-lives-on-vows-safety-paramount/1303636/ http://archive.financialexpress.com/news/richard-branson-says-space-dream-lives-on-vows-safety-paramount/1303636/ Sun, 02 Nov 2014 03:47:58 GMT Sun, 02 Nov 2014 03:47:58 GMTBritish tycoon Richard Branson insisted today his dream of commercial space travel... Smart city or ghost city? http://archive.financialexpress.com/news/smart-city-or-ghost-city-/1303612/ http://archive.financialexpress.com/news/smart-city-or-ghost-city-/1303612/ Sat, 01 Nov 2014 20:22:56 GMT Sat, 01 Nov 2014 20:22:56 GMTIt's the world's first purpose-built smart city and the largest private real estate development